Alexandria Economic Development Partnership, the group responsible for attracting and promoting business in Alexandria, Virginia, tapped Carousel30 as its agency of record to partner on its marketing, creative and technology efforts.
AMP Agency was named the agency of record for Rally Labs, maker of the morning-after hangover remedy, Blowfish. The agency will create an integrated marketing campaign centered on stimulating consumer conversations online and offline.
NFL team, the Detroit Lions, added Lowe Campbell Ewald to its starting line-up, awarding the agency with lead creative duties. The agency will handle brand strategy and overall design direction, as well as creative campaigns consisting of print, outdoor, social media and in-stadium elements. The agency launched its “One Detroit. One Pride,” campaign on Sept 8, the season opener. Lowe Campbell Ewald created a video, “The Pledge,” to be used in-stadium. The partnership, the first since the agency joined the Lowe and Partners Worldwide network, kicked off in July with the soft launch of “One Detroit. One Pride.” Earlier this …
Interpublic Group’s AFG& has been awarded the strategic and creative advertising assignment for Blistex Inc’s US Lip Care and Healthcare brands after a review. The win includes over a dozen Blistex lip care products as well as Odor-Eaters, Stridex, Kanka and Ivarest. AFG& said the assignment includes both traditional and non-traditional advertising as well as planned new product launches.
GlaxoSmithKline Consumer Healthcare has appointed GroupM and OMG as its two global media investment management partners with Dentsu buying in Japan. GroupM and PHD will have responsibility for media strategy, planning and buying. OMG and Group M will share responsibilities for global category-planning for Consumer Healthcare PHD will manage the geographies in North America and West Africa, while GroupM will manage the rest of the world. Both, Dentsu and GroupM will manage the Japan business.
Pinnacle Entertainment has selected DiMassimo Goldstein as AOR for its L’Auberge branded casinos in Lake Charles and Baton Rouge, LA. The agency is charged with developing and implementing an overarching brand strategy and bringing a new campaign to market including advertising, direct, digital, social, design and media planning and buying.
Not long after hiring a new chief marketing officer, Newell Rubbermaid placed its global media account in review. Richard Davies joined the company about a year ago following a stint at Unilever. Per Kantar, Newell Rubbermaid spent $12 in measured media last year.