BizDev: IPG's AFG& Wins Blistex Work

Interpublic Group’s AFG& has been awarded the strategic and creative advertising assignment for Blistex Inc’s US Lip Care and Healthcare brands after a review. The win includes over a dozen Blistex lip care products as well as Odor-Eaters, Stridex, Kanka and Ivarest.  AFG& said the assignment includes both traditional and non-traditional advertising as well as planned new product launches.

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