Goodwill Industries of the Southern Piedmont (GISP), Charlotte, named BooneOakley, Charlotte, as its first-ever advertising agency of record, following a six-week review. The agency bested Lyerly
Agency and Carolina Public Relations, both of Charlotte, for the win. The review was managed by Linda Lockman-Brooks of Lockman-Brooks Marketing Services. BooneOakley will develop a three-year brand
awareness campaign for Goodwill that includes outdoor, newspaper, online advertising and online video content development. First work will break this fall.