BIZ DEV: Stanley Steemer Taps Doner As AOR

Doner Detroit was named agency of record for Stanley Steemer carpet cleaning company. The agency will handle creative duties, with new work launching in the spring of 2014. The assignment was awarded following a review, although there was no incumbent agency. In the past, Stanley Steemer has worked with Ron Foth Advertising, Young & Laramore and The Loomis Agency. “Doner truly understands what is important to our business, franchise owners and customers,” said Justin Bates, President, Stanley Steemer. “The agency possesses a deep understanding of how to build brands and drive response.” Stanley Steemer spent $38 million in measured media in 2012, according to Kantar Media.
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