Powerade tapped Mother New York as its global agency. In addition, Sapient will handle digital duties.
Cheil China was awarded China Mobile's advertising account. The agency will handle overall marketing and branding for China Mobile's Gotone. Cheil China bested Ogilvy, Publicis, BBDO, DDN, We Communication and Joyous for the account, valued at $6.5 million USD.
Arnold Worldwide was tapped to handle traditional advertising duties for Huntington National Bank, and it parent, Huntington Bancshares Incorporated. Arnold's sister agency, MPG, will assume media planning and buying for the bank.
Initiative won the global media planning and buying account for hotels and resorts company Iberostar. Coordinated by Initiative Spain, the global account will cover markets including: France, Germany, Italy, Spain, UK and USA. Initiative will manage research and insight, communications planning, offline and online planning and buying, metrics and evaluation.
OMD has retained U.S. media planning and buying duties for Coty. The agency bested MPG and Maxus for the win.
MediaVest was awarded media planning and buying chores for CBS Films, without a review. MPG previously handled the account.
Y&R Chicago was named agency of record for Einstein Bros. Bagels. The agency will handle creative, digital and media duties.
Church's Chicken placed creative chores on it $27 million advertising account in review. The Cartel Group presently handles the work.
Smucker tapped Carat to handle media planning and buying duties on its $125 million advertising account.
WhittmanHart Interactive was named digital agency of record for Frederick's of Hollywood.