Padilla Speer Beardsley was named agency of record for Rec Boat Holdings, which manufactures and distributes Four Winns, Glastron and Wellcraft boats. The agency will handle advertising, public relations, and digital and social media duties.
SK+G Advertising was named agency of record for El Encanto resort in Santa Barbara.
Allen & Gerritsen has been selected by Penn Foster, an online distance learning provider, to redesign the school’s brand strategy.
Giro, a manufacturer of protective gear and accessories for action sports, tapped Cutwater to handle brand strategy and creative for a new product line.
Ogilvy & Mather was awarded the global Holiday Inn account, previously handled by McCann.
GS&F was named agency of record for frozen yogurt chain Sweet CeCe’s. The agency will provide branding and communications strategies, project management, public and media relations, creative design, web design and social media strategies.
Southwest Airlines added TBWA/Chiat/Day, Los Angeles to its agency roster.
Boxing Clever was named promotional and interactive agency of record for Woodford Reserve, North America, tapped to handle creative for promotions, events, and mobile and digital marketing.
Milk West, a new partnership comprised of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, named DDB Canada’s Vancouver office as its agency of record.
Digitas was named digital agency of record for Taco Bell.