by Amy Corr on Jul 16, 2:10 PM
Padilla Speer Beardsley was named agency of record for Rec Boat Holdings, which manufactures and distributes Four Winns, Glastron and Wellcraft boats. The agency will handle advertising, public relations, and digital and social media duties.
by Amy Corr on Jul 16, 2:10 PM
SK+G Advertising was named agency of record for El Encanto resort in Santa Barbara.
by Amy Corr on Jul 16, 2:10 PM
Allen & Gerritsen has been selected by Penn Foster, an online distance learning provider, to redesign the school’s brand strategy.
by Amy Corr on Jul 16, 2:10 PM
Giro, a manufacturer of protective gear and accessories for action sports, tapped Cutwater to handle brand strategy and creative for a new product line.
by Amy Corr on Jul 9, 2:53 PM
Ogilvy & Mather was awarded the global Holiday Inn account, previously handled by McCann.
by Amy Corr on Jul 9, 2:53 PM
GS&F was named agency of record for frozen yogurt chain Sweet CeCe’s. The agency will provide branding and communications strategies, project management, public and media relations, creative design, web design and social media strategies.
by Amy Corr on Jul 9, 2:53 PM
Southwest Airlines added TBWA/Chiat/Day, Los Angeles to its agency roster.
by Amy Corr on Jul 9, 2:53 PM
Boxing Clever was named promotional and interactive agency of record for Woodford Reserve, North America, tapped to handle creative for promotions, events, and mobile and digital marketing.
by Amy Corr on Jul 9, 2:53 PM
Milk West, a new partnership comprised of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, named DDB Canada’s Vancouver office as its agency of record.
by Amy Corr on Jul 9, 2:53 PM
Digitas was named digital agency of record for Taco Bell.