• Padilla Speer Beardsley; Rec Boat Holdings
    Padilla Speer Beardsley was named agency of record for Rec Boat Holdings, which manufactures and distributes Four Winns, Glastron and Wellcraft boats. The agency will handle advertising, public relations, and digital and social media duties.
  • SK+G Advertising; El Encanto
    SK+G Advertising was named agency of record for El Encanto resort in Santa Barbara.
  • Allen & Gerritsen; Penn Foster
    Allen & Gerritsen has been selected by Penn Foster, an online distance learning provider, to redesign the school’s brand strategy.
  • Giro; Cutwater
    Giro, a manufacturer of protective gear and accessories for action sports, tapped Cutwater to handle brand strategy and creative for a new product line.
  • Ogilvy & Mather; Holiday Inn
    Ogilvy & Mather was awarded the global Holiday Inn account, previously handled by McCann.
  • GS&F; Sweet CeCe's
    GS&F was named agency of record for frozen yogurt chain Sweet CeCe’s. The agency will provide branding and communications strategies, project management, public and media relations, creative design, web design and social media strategies.
  • Southwest Airlines;
    Southwest Airlines added TBWA/Chiat/Day, Los Angeles to its agency roster.
  • Boxing Clever; Woodford Reserve
    Boxing Clever was named promotional and interactive agency of record for Woodford Reserve, North America, tapped to handle creative for promotions, events, and mobile and digital marketing.
  • Milk West; DDB Canada
    Milk West, a new partnership comprised of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, named DDB Canada’s Vancouver office as its agency of record.
  • Digitas; Taco Bell
    Digitas was named digital agency of record for Taco Bell.
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