Australian pay TV service Foxtel has appointed Saatchi & Saatchi as its strategic advertising and creative agency. DDB was the incumbent.
Kieren Cooney, Foxtel’s Chief Marketing and Sales Officer noted the numerous advances Foxtel had made to its offering over the past couple of years including the recently launched Foxtel Now streaming service.
“Now is the right time to bring all this to life in our brand and we are very pleased to appoint Saatchi & Saatchi as our brand and advertising partner,” she stated.
The appointment follows a formal review.