Publicis Groupe agency Team One has been selected as the brand agency of record for Make-A-Wish, the organization that fulfills wishes for children with critical illnesses.
With this appointment, Team One will devise strategy and creative for Make-A-Wish on a pro-bono basis. The team will be based in Los Angeles, led by executive creative director, Kirsten Rutherford, who has a longstanding relationship with the organization. Rutherford was recently honored for her support and advocacy work with the nonprofit, receiving the Douglas Kiker Award for Excellence in Media from Make-A-Wish this past October. The award recognizes individuals and media organizations for their extraordinary efforts to extend Make-A-Wish stories to the public.
Team One’s appointment coincides with preparations for the 40th Anniversary of Make-A-Wish, which will be commemorated with a campaign leading up to and continuing after World Wish Day on April 29.