• Hotels.com - TBWA/Chiat/Day
    Hotels.com tapped TBWA/Chiat/Day to handle creative duties on its $50 million advertising account. The agency bested Saatchi & Saatchi and Young & Rubicam for the win. Doner previously handled the account.
  • Florida Lottery - Machado/Garcia-Serra Communications
    The Florida Lottery tapped Machado/Garcia-Serra Communications as its Hispanic advertising agency, charged with handling creative and media duties on the $5 million account.
  • Sealy - Cramer-Krasselt
    Sealy tapped Cramer-Krasselt as its agency of record following a review. The account is valued at $15 million. Mullen previously handled the work.
  • Visa
    OMD and Mediaedge:cia are the two remaining agencies vying for Visa's $650 million global media account.
  • IdeaCast - Doner
    Doner picked up IdeaCast's $10 million advertising account. The agency bested Mullen, MMB and SS&K for the win.
  • Jenny Craig - Y&R
    Y&R was awarded creative duties on the $60 million Jenny Craig account. JWT previously handled the account.
  • Empower MediaMarketing - Northwest Weight Loss Surgery
    Empower MediaMarketing, Cincinnati was assigned media planning and buying duties by Northwest Weight Loss Surgery, a center for LAP-BAND surgery based in Seattle. Media billings were not disclosed.
  • Cadbury Schweppes Americas Beverages
    Initiative, Mullen, The Martin Agency and incumbent, Mediaedge:cia are the four finalists competing for Cadbury Schweppes Americas Beverages' $140 million media account.
  • Arnold - Bahamas Ministry of Tourism
    The Bahamas Ministry of Tourism tapped Arnold to handle creative duties on its $15 million account. Sister shops MPG and Media Contacts will handle media planning and buying chores.
  • Lazur Hoyvald Goldstein Partners - Medical Resources
    Lazur Hoyvald Goldstein Partners was named agency of record for Medical Resources. The agency will provide branding and marketing services for the corporation's network of fixed-site outpatient medical diagnostic imaging centers.
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