Hotels.com tapped TBWA/Chiat/Day to handle creative duties on its $50 million advertising account. The agency bested Saatchi & Saatchi and Young & Rubicam for the win. Doner previously handled the account.
The Florida Lottery tapped Machado/Garcia-Serra Communications as its Hispanic advertising agency, charged with handling creative and media duties on the $5 million account.
Sealy tapped Cramer-Krasselt as its agency of record following a review. The account is valued at $15 million. Mullen previously handled the work.
OMD and Mediaedge:cia are the two remaining agencies vying for Visa's $650 million global media account.
Doner picked up IdeaCast's $10 million advertising account. The agency bested Mullen, MMB and SS&K for the win.
Y&R was awarded creative duties on the $60 million Jenny Craig account. JWT previously handled the account.
Empower MediaMarketing, Cincinnati was assigned media planning and buying duties by Northwest Weight Loss Surgery, a center for LAP-BAND surgery based in Seattle. Media billings were not disclosed.
Initiative, Mullen, The Martin Agency and incumbent, Mediaedge:cia are the four finalists competing for Cadbury Schweppes Americas Beverages' $140 million media account.
The Bahamas Ministry of Tourism tapped Arnold to handle creative duties on its $15 million account. Sister shops MPG and Media Contacts will handle media planning and buying chores.
Lazur Hoyvald Goldstein Partners was named agency of record for Medical Resources. The agency will provide branding and marketing services for the corporation's network of fixed-site outpatient medical diagnostic imaging centers.