Bonefish Grill named Blast Radius as its creative agency of record, following a review. The agency will help develop the Bonefish Grill brand via in-restaurant, digital and social advertising.
“As a digital agency, we have always led with consumer insights, and we will be working with Bonefish Grill to leverage that insight-driven strategy across all of their marketing
channels,” said Darryl Braunmiller, General Manager, Blast Radius New York. “Their willingness to look beyond traditional agencies indicates an innovative spirit perfectly aligned with our
culture.” Bonefish Grill spent $18 million on measured media in 2012, per Kantar Media.