McDonald’s has tapped Interpublic digital shop Huge for global digital design and user experience duties after a review.
According to a report by Adweek, which broke the news, Huge is opening a Chicago office to oversee the new
piece of business.
Adweek reported that Huge will collaborate with the McDonald’s digital team working across strategic and creative elements of its customer experience, from web design
and interfaces to apps and in-store elements.