Hotels.com has launched a competitive pitch for its North America media business.
Up to now, reports Adweek, who had the news first, Wavemaker (FKA MEC and Maxus) was the incumbent in Canada and Crispin Porter & Bogusky was the U.S. incumbent.
CPB won’t defend the media assignment but will continue to handle creative chores for the client, which are not part of the review. Wavemaker is expected to participate in the review.
The online booking giant spent around $175 million on ads in the last year according to Kantar Media.