BIZ DEV: Comcast SportsNet Mid-Atlantic Names DXagency As Digital Agency Of Record

DXagency was named digital agency of record for Comcast SportsNet Mid-Atlantic (CSN Mid-Atlantic), an NBC Sports Regional Network. The agency will handle a wide array of digital promotions for the brand with a focus on social engagement. Services will aim to grow social rankings, drive digital traffic and promote on-air ratings. "As an agency, we're extremely honored and excited to be working with CSN," said Ben Hordell, Partner, DXagency. "The sports industry is extremely tech savvy and pushing the boundaries of digital and social media. We have a lot of innovative strategies in the works that highlight not only the agency's core capabilities, but CSN's overall brand within the marketplace." Campaigns to date have combined digital strategy, targeted media buys, web development and fan aggregation tactics. The current campaign will take a similar approach and has been slated to run through the end of the 2014-15 NHL and NBA seasons. Comcast SportsNet Mid-Atlantic delivers more than 500 live sporting events each year to more than 4.7 million homes throughout the District of Columbia, Maryland and Virginia.
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