Stagwell agency Assembly has won media duties for Virgin Mobile UAE after a competitive pitch. The agency’s operation in the Middle East & North Africa will service the account.
Assembly MENA’s duties include managing the client's digital activations (including paid and organic media channels), data & analytics, enhancing user experiences, implementing performance creative and consulting on CRM, among other chores.
The local Virgin Mobile operator is Emirates Intergrated Telecommunications company.
With offices in Dubai, Cairo, and Riyad, Assembly MENA has a staff of about 230.
Annual media spending tied to the account is estimated at $4 million according to agency research frim COMvergence.