The agency will continue to produce online marketing campaigns, as well as create new growth strategies.
In previous work, using Meta’s Advantage+ Shopping campaigns, adQuadrant employed machine learning to better optimize for new customers with greater intent to purchase.
Upcoming campaigns will focus on hybrid shopping, online/offline sales efforts, the personalized shopping experience and shoppers' trust of social-media influencers.
Phuong Petersen, CMO of Outer, said: “adQuadrant’s holistic approach to help clients with their thought leadership, digital strategy, ad operations and creative is the ideal agency for our needs. It’s been a collaborative and seamless partnership.”
The agency has done work for Aventon, UNest, General Assembly and Ghost Golf.