• by Fern Siegel , September 20, 2023

Outdoor furniture brand Outer has renewed its agreement with adQuadrant as its digital marketing agency of record.

The agency will continue to produce online marketing campaigns, as well as create new growth strategies.

In previous work, using Meta’s Advantage+ Shopping campaigns, adQuadrant employed machine learning to better optimize for new customers with greater intent to purchase.

Upcoming campaigns will focus on hybrid shopping, online/offline sales efforts, the personalized shopping experience and shoppers' trust of social-media influencers.

Phuong Petersen, CMO of Outer, said: “adQuadrant’s holistic approach to help clients with their thought leadership, digital strategy, ad operations and creative is the ideal agency for our needs. It’s been a collaborative and seamless partnership.”

The agency has done work for Aventon, UNest, General Assembly and Ghost Golf.