RPMC will continue to serve, for a second year, as the official travel promotions agency for the Recording Academy, producer of the GRAMMYs. RPMC will implement a variety of different targeted promotions to continue to grow awareness for the 47th Annual GRAMMY Awards. Billings are estimated at $25 million.
Siemens has awarded its global corporate image account to TBWA. Spending was not released. The agency's Berlin office will be in charge of the account.
The Philadelphia office of Euro RSCG 4D has been selected by Juniper Bank to develop direct marketing creative to increase the bank's credit card customer base and enhance its affiliate relationships. Spending was not released.
Brokaw has been named agency of record for Conrad's, an Ohio-based tire center and car care chain. A new retail campaign, which will include radio, outdoor and direct mail, is scheduled to launch in early 2005. Spending was not released.
Steven Madden has awarded its women’s brands’ business to the New York office of Cramer-Krasselt, without a review. Spending is estimated at $5 million. The footwear brand had been with Hampel Stefanides for nine years. Larry Hampel, Dean Stefanides and Tom Kane joined Cramer-Krasselt in October to anchor its New York office.
Seabourn Cruise Line, the ultra-luxury brand of the Carnival Corporation, has tapped South Florida’s Marketing Magic Advertising as the company’s agency of record. The agency is responsible for all creative and media buying activities.
Global Advertising Strategies (Global), a multicultural marketing agency, has been chosen by Stanley Capital Mortgage Company to create and manage marketing, advertising, and public relations projects as part of a regional campaign in New York, New Jersey, and Connecticut. Global's duties includes concept development, research on partner relations, product, pricing and placement strategies, and media buying. Spending was not revealed.
After a six-month review, Ten United has been named by Sofa Express, of Groveport, Ohio as its first agency of record. The account will be handled from the agency's Columbus office. The budget is estimated at $20 million. Ten United's initial assignment will be to plan and buy print and broadcast media; creative duties remain in-house.
MPG has won media duties for The Coca-Cola Company in Argentina, effective January 2005. Spending is estimated at $13 million.
Pfizer has shifted an estimated $75 million in direct response TV buying duties from Carat USA unit to Wunderman Media.