Northwestern Mutual awarded Olson creative duties on its $10 million advertising account. Downtown Partners previously handled the account.

Following a month-long review, the Fairmount Park Conservancy named LevLane as its agency of record. Previous advertising and public relations were handled on a project basis by various agencies. LevLane will develop an overall brand positioning via print, broadcast, social media, online and direct mail advertising, plus public relations, Web site development and collateral.

Target hired HUGE to handle the design and strategy for its revamped Target.com Web site.

1-800-OK Cable tapped Gotham to handle creative chores on its $13 million advertising account.

Dentovations, a manufacturer of tooth whitening products, tapped Proverb as its first agency of record to launch Whiten Up! in the United States and Canada. Billings were not released.

Wrigley's Extra gum placed creative chores for its $18 million advertising account in review. Energy BBDO and incumbent DDB are vying for the work.

Aflac has parted ways with its media buying and planning agency, Fitzgerald & Co.

Bernstein-Rein Advertising was selected to handle the branding efforts for Banfield, The Pet Hospital. The agency's work for will launch in the first quarter of 2010.

Pilgrim's Pride, a provider of healthy food products, selected The Richards Group as its retail agency of record. The agency will handle rebranding, marketing planning, in-store promotion, and online and offline communications. Creative is expected to launch in the first quarter of 2010.

Lee Jeans awarded its e-commerce business, Lee.com, to Barkley, without a review. Barkley has served as Lee Jeans' public relations AOR for nine years. Olson, Minneapolis, previously handled the account.