by on Jan 18, 2:45 PM
Target hired HUGE to handle the design and strategy for its revamped Target.com Web site.
by on Jan 18, 2:45 PM
Following a month-long review, the Fairmount Park Conservancy named LevLane as its agency of record. Previous advertising and public relations were handled on a project basis by various agencies. LevLane will develop an overall brand positioning via print, broadcast, social media, online and direct mail advertising, plus public relations, Web site development and collateral.
by on Jan 18, 2:45 PM
Northwestern Mutual awarded Olson creative duties on its $10 million advertising account. Downtown Partners previously handled the account.
by on Jan 18, 2:45 PM
StrawberryFrog was awarded creative chores on Jim Beam's $6 million advertising account. Energy BBDO previously handled the account.
by on Jan 18, 2:45 PM
CVS placed its $90 million advertising account in review. Hill Holliday currently handles the account and will defend.
by on Jan 18, 2:45 PM
Quiznos named WONGDOODY as its agency of record. WONGDOODY will handle TV, radio, print, outdoor advertising and social media chores on the $50 million advertising account.
by on Jan 18, 2:45 PM
Alliance Laundry Systems selected Nelson Schmidt as its agency of record, following a review. The agency will handle brand planning and development, research, advertising, media, public relations, direct marketing, interactive, sales support, events and promotions. Previously, the company managed marketing efforts in-house with agencies enlisted on a project-by-project basis. The account is worth $2.5 million.
by on Jan 18, 2:45 PM
RadioShack placed its $215 million media account in review. Incumbent Carat will defend.
by on Jan 11, 3:15 PM
Compass Point Media was named media agency of record for Chipotle Mexican Grill. The assignment will include media planning and buying for all advertising media in support of Chipotle's 900 restaurants nationwide. Butler, Shine, Stern and Partners previously handled the media account and continues to handle creative work for Chipotle.
by on Jan 11, 3:15 PM
Cadillac tapped BBH to handle creative chores on its $240 million advertising account. Modernista! previously handled the account.