• Olson - Northwestern Mutual
    Northwestern Mutual awarded Olson creative duties on its $10 million advertising account. Downtown Partners previously handled the account.
  • LevLane - Fairmount Park Conservancy
    Following a month-long review, the Fairmount Park Conservancy named LevLane as its agency of record. Previous advertising and public relations were handled on a project basis by various agencies. LevLane will develop an overall brand positioning via print, broadcast, social media, online and direct mail advertising, plus public relations, Web site development and collateral.
  • Target - HUGE
    Target hired HUGE to handle the design and strategy for its revamped Target.com Web site.
  • Gotham - 1-800-OK Cable
    1-800-OK Cable tapped Gotham to handle creative chores on its $13 million advertising account.
  • Dentovations - Proverb
    Dentovations, a manufacturer of tooth whitening products, tapped Proverb as its first agency of record to launch Whiten Up! in the United States and Canada. Billings were not released.
  • Wrigley's Extra
    Wrigley's Extra gum placed creative chores for its $18 million advertising account in review. Energy BBDO and incumbent DDB are vying for the work.
  • Fitzgerald & Co. - Aflac
    Aflac has parted ways with its media buying and planning agency, Fitzgerald & Co.
  • Bernstein-Rein - Banfield, The Pet Hospital
    Bernstein-Rein Advertising was selected to handle the branding efforts for Banfield, The Pet Hospital. The agency's work for will launch in the first quarter of 2010.
  • Pilgrim's Pride - The Richards Group
    Pilgrim's Pride, a provider of healthy food products, selected The Richards Group as its retail agency of record. The agency will handle rebranding, marketing planning, in-store promotion, and online and offline communications. Creative is expected to launch in the first quarter of 2010.
  • Lee Jeans - Barkley
    Lee Jeans awarded its e-commerce business, Lee.com, to Barkley, without a review. Barkley has served as Lee Jeans' public relations AOR for nine years. Olson, Minneapolis, previously handled the account.
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