Matrixx Initiatives named Cramer-Krasselt agency of record for its Zicam brand. C-K's Phoenix office will handle brand strategy, creative, digital and consumer engagement. Media duties remain with Initiative. The account is estimated at $50 million. First work will launch in April.
Chrysler Group selected Fallon as creative agency of record for its Chrysler brand. In addition, Wieden + Kennedy was tapped as creative agency of record for the Dodge brand; GlobalHue was named creative agency of record for Jeep and creative chores for the Ram Truck will be handled by The Richards Group.
Horizon Media was tapped to handle media buying and planning duties for three brands: Amerifit, a health and wellness company; FreshPret, a company that markets fresh, refrigerated dog food; and Qdoba Mexican Grill.
Group Health Cooperative, a consumer-governed, nonprofit health care system that coordinates care and coverage for individuals in Washington and Idaho, awarded its advertising account to McCann Erickson Los Angeles. TM Advertising in Seattle previously managed the account.
Zimmerman Advertising was named agency of record for the George Foreman household appliance account, valued at $30 million.
Colle+McVoy was named digital agency for Land O'Lakes Dairy Foods Division. The agency will manage the consumer Web site, including strategy, creative, production and development.
Heineken USA awarded Euro RSCG additional digital work, this time for Heineken and Heineken Light brands.
Vibram named Nail Communications to assist in the launch of a new Vibram FiveFingers product, scheduled to debut in March. The Nail team will launch the new product via a microsite dedicated to the concept of barefoot running.
Mitsubishi Motors North America placed its $200 million advertising account in review. Incumbent agency Traffic will not defend.
Cadillac tapped BBH to handle creative chores on its $240 million advertising account. Modernista! previously handled the account.