• Mullen - Hollywood Tans
    Mullen was awarded online and offline creative and direct marketing duties on the $2 million Hollywood Tans account.
  • General Motors Corp. - McCann Erickson
    McCann Erickson, Shanghai was awarded Cadillac's creative account in China, without a review. Leo Burnett, Shanghai previously handled the account.
  • Horizon Media - MGM Grand at Foxwoods
    Horizon Media was awarded the media business to support the new MGM Grand at Foxwoods, opening this spring. The budget is estimated at $25 million. The agency will continue media services for Foxwoods, which has been a client since 1998.
  • GSD&M's Idea City - AT&T
    GSD&M's Idea City was awarded creative work for AT&T's 411 Services and 1-800-YellowPages. Work was previously handled in-house.
  • McCann Erickson - Sony Ericsson
    McCann Erickson's London office was tapped to handle Sony Ericsson's global advertising and communications work. Saatchi & Saatchi previously handled the work, valued at $160 million.
  • Estee Lauder
    Estee Lauder placed its $400 million global media account in review. Maxus, OMD and MPG are participating in the review.
  • Cramer-Krasselt - Levitra
    Cramer-Krasselt was awarded digital chores for Levitra, an erectile-dysfunction drug.
  • Johnson & Johnson - Vidal Partnership and La Comunidad
    Johnson & Johnson selected Vidal Partnership and La Comunidad to handle its Hispanic account, valued at $70 million.
  • Initiative - Hyundai and Kia
    Initiative was awarded media duties on the $735 million Hyundai Motor America's Hyundai and Kia accounts, besting incumbent Carat and Havas Media for the win.
  • OMD - Visa
    OMD picked up additional media chores overseas for Visa, while successfully retaining U.S., Asia-Pacific, Chinese and Indian media duties. OMD and Mediaedge:cia are the finalists competing for Visa's European media chores.
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