Soho Square was tapped to handle U.S. strategic and brand positioning for Xohm, a WiMaxx network launched by Sprint.

Carrafiello Diehl & Associates was named agency of record for Veryfine and Fruit20, two beverage brands that were acquired from Kraft Foods by Sunny Delight Beverages Co., Cincinnati. The agency will handle general market responsibilities for both brands.

Zenith Optimedia was awarded L'Oreal's French media chores.

BT Group, a telcom company, consolidated its global media planning and buying account, valued at $130 million, at Starcom and Zed Media.

Chevrolet placed its $35 million African American advertising account in review. Incumbent Carol H. Williams Adverting is defending the account.

pushtwentytwo has been selected by RE FormsNet to develop brand strategy, identity, corporate and product names for the Company, which is known for its electronic real estate forms software, ZipForm.

Unilever shifted its Magnum ice cream advertising account from McCann Erickson to Lowe.

Zimmerman Advertising was named agency of record for Integrated Beverage Group Ltd., a manufacturer of sports, nutraceutical and recreational beverages. The account is valued at $20 million.

MediaCom was awarded the $10 million Citizens Bank media account without a review. MPG previously handled the account.

Media Storm was named media agency of record for HGTV, an E.W. Scripps Company. In addition, the agency also handles all media work for Food Network, DIY Network and Fine Living TV Network, also owned by E.W. Scripps Company. Billings were not disclosed.