by on Jan 14, 3:30 PM
Soho Square was tapped to handle U.S. strategic and brand positioning for Xohm, a WiMaxx network launched by Sprint.
by on Jan 14, 3:30 PM
Carrafiello Diehl & Associates was named agency of record for Veryfine and Fruit20, two beverage brands that were acquired from Kraft Foods by Sunny Delight Beverages Co., Cincinnati. The agency will handle general market responsibilities for both brands.
by on Jan 14, 3:30 PM
Zenith Optimedia was awarded L'Oreal's French media chores.
by on Jan 14, 3:30 PM
BT Group, a telcom company, consolidated its global media planning and buying account, valued at $130 million, at Starcom and Zed Media.
by on Jan 14, 3:30 PM
Chevrolet placed its $35 million African American advertising account in review. Incumbent Carol H. Williams Adverting is defending the account.
by on Jan 14, 3:30 PM
pushtwentytwo has been selected by RE FormsNet to develop brand strategy, identity, corporate and product names for the Company, which is known for its electronic real estate forms software, ZipForm.
by on Jan 14, 3:30 PM
Unilever shifted its Magnum ice cream advertising account from McCann Erickson to Lowe.
by on Jan 14, 3:30 PM
Zimmerman Advertising was named agency of record for Integrated Beverage Group Ltd., a manufacturer of sports, nutraceutical and recreational beverages. The account is valued at $20 million.
by on Jan 14, 3:30 PM
MediaCom was awarded the $10 million Citizens Bank media account without a review. MPG previously handled the account.
by on Jan 14, 3:30 PM
Media Storm was named media agency of record for HGTV, an E.W. Scripps Company. In addition, the agency also handles all media work for Food Network, DIY Network and Fine Living TV Network, also owned by E.W. Scripps Company. Billings were not disclosed.