Costa Del Mar, a sunglasses brand, selected McGarrah/Jessee as its branding and advertising partner. The agency will handle account planning, media planning and buying and all creative duties.

Timberland parted ways with Arnold and placed its $2 million account in review.

Merkley + Partners was tapped to handle creative and media planning chores on the $2 million Fuse account. The agency bested Brooklyn Brothers for the win.

Hauser Group was named agency of record for AppleCreek Management Co., an Applebee's franchisee operating 40 restaurants in metro Atlanta and developer and franchisor of Up The Creek Grill - Seafood & Steaks. The agency will handle media planning and buying and public relations for the Applebee's restaurants and strategic planning and positioning, public relations, media planning and buying and creative development and execution for Up The Creek.

JC Penney placed its Hispanic marketing account in review, opting not to renew its contract with Dieste Harmel & Partners. The account is estimated at $30 million.

NYCA was named agency of record for adidas Golf. The agency is charged with planning and executing the brand's global creative and communication strategies for all shirts, pants, shoes, outerwear and eyewear. Media will include television, print, online, special events, in-store static and interactive displays. The account is estimated at $3 million.

Apollo Interactive successfully defended its interactive advertising account for Jack in the Box restaurants. The win expands Apollo's online creative, media and strategic duties.

Sockeye Creative was named agency of record for the Port of Portland.

Crispin Porter + Bogusky and Fallon are the two agencies left competing for Microsoft's consumer products assignment.

Rubbermaid awarded Young & Rubicam and Maxus creative and media duties on its $15 million account.