TGI Fridays tapped Made Movement as its digital, creative & technology agency of record and Meredith Xcelerated Marketing customer engagement agency of record. Made Movement will be responsible
for driving all digital content and infrastructure as well as managing all of Fridays social channels, while Meredith Xcelerated Marketing will manage all e-mail and mobile communications for the
Fridays customer loyalty program, Give Me More Stripes. "We are taking a giant step forward in the digital/technology space and our new strategic partners will help drive some of the most innovative
digital campaigns in the industry," said Brian Gies, chief marketing officer, TGI Fridays. TGI Fridays spent $52 million on measured media in 2013 and $41.7 million during the first nine months of
2014, according to Kantar Media.
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