• by Amy Corr  @MediaPostOTL, March 11, 2015

Birchbox, an online beauty site, tapped Resource/Ammirati New York as its creative agency, following a review. The company previously worked with Saatchi&Saatchi on a project basis. Resource/Ammirati will be responsible for leading Birchbox's advertising efforts, evolving the "Open for Beautiful" campaign introduced last year to further elevate brand awareness and grow the business. Birchbox launched in 2010 with a unique subscription service featuring high-end beauty samples. Birchbox is currently available in six countries including the U.S., U.K., France, Spain, Belgium and Canada. In July 2014, Birchbox opened its first brick-and mortar store in New York City. "We're coming up on our fifth anniversary this fall, so 2015 is a big, bold year for Birchbox," said Deena Bahri, Chief Marketing Officer of Birchbox. "We're laser-focused on growth and are looking for an agency to help us reach new audiences with an exciting message. With its fresh insights about our customer and a track record growing entrepreneurial brands, the Resource/Ammirati team proved it is absolutely the right partner." New work will debut Q2 of 2015. Birchbox spent $4.5 million on measured media in the first nine months of 2014, according to Kantar Media.