• by Amy Corr  @MediaPostOTL, March 31, 2015

Out There was named media agency of record for Farfetch and Roberto Cavalli. Farfetch is a website that allows customers to access designer fashion from more than 300 independent designer boutiques. The agency was tasked with increasing awareness of Farfetch amongst fashion forward shoppers in the US and UK. Roberto Cavalli awarded worldwide media planning and buying duties to Out There. Work was previously handled in-house. Out There's Milan office will oversee all media activity for every division under the Cavalli name, including Roberto Cavalli, Just Cavalli, Class, Kids, Home, Eyewear and beachwear. The majority of Roberto Cavalli's media budget will go to print magazines like Vogue, Harper's Bazaar and Elle. Digital initiatives are slated to launch in the fall as the brand focuses on expanding its online presence. "We are thrilled to work with these two exceptional brands, one iconic and one meteorically rising. Both are entering a new phase of growth, and Out There will help them to engage in new methods of outreach to attract luxury consumers across the globe" said Samantha Fennell, Managing Director of Out There's U.S. office. Roberto Cavalli spent $2 million on measured media in 2013 and $2.6 million in 2014, according to Kantar Media.