• by Amy Corr  @MediaPostOTL, March 23, 2015

Havas Formula was tapped by Monoprice, a website that sells consumer electronics and tech gear at discounted prices, to execute a strategic PR program. The account will be led by Havas Formula's Consumer Technology division in the San Diego office. The team previously created programs for brands such as Boostcase, iBOLT, Octa and Sound United. "We have selected Havas Formula as our agency of record based on their deep experience in the consumer technology and e-commerce industries," said Bernard Luthi, president of Monoprice. "We were very impressed with the team's enthusiasm and creativity, and we are confident Havas Formula knows what it takes to increase brand awareness through a comprehensive program that will ultimately reach our consumers."