BIZ DEV: Fuseideas Wins The Maine State Lottery

The Maine State Lottery tapped Fuseideas as its advertising agency of record. NL Partners of Portland, Maine, previously handled the account. Work will be handled out of the Fuseideas' Portland office and include broadcast, print, out-of-home, point-of-purchase, digital and social media programs for the lottery. The agency will also handle media buying and planning duties. New work debuts in the spring. The Maine State Lottery spent $655,000 on measured media in 2013 and $565,000 in 2014, according to Kantar Media.
Next story loading loading..