GKV was named the agency of record for Network Health, a health insurance provider in Wisconsin. The agency will work with the Network Health team to develop a campaign for Medicare Annual Enrollment
Period and its Medicare Age-In Campaign for 2015. GKV will handle strategic planning, TV, print and digital creative, production and distribution, media planning and buying and direct response and
lead tracking. "Network Health is the perfect kind of Challenger Brand client for GKV," said Garry Raim, Partner and EVP Direct and Interactive Marketing, GKV. "They already 'live, breathe and behave'
differently than the rest of the health insurance category. We are excited to do some compelling creative, and to deliver that creative in unique and meaningful ways that generate results for Network
Health." GKV has worked with numerous clients in the health insurance industry such as Maryland Carefirst BlueCross BlueShield, Maryland Physicians Care and Premier Health, based in Ohio.