Global health-hygiene company Essity tapped Wunderman Thompson to handle its global ecommerce and UX design business in a competitive pitch. It will also handle a diversity and inclusion project, for their FemCare brands, including Bodyform (Libresse, Nana, Saba and Nosotras globally).
Wunderman Thompson’s integrated work for Essity aims to optimize Essity’s D2C website and customer experience.
Wunderman Thompson has expertise in this category, working with Unilever’s inclusive deodorant product and Tommy Adaptive for Tommy Hilfiger.