• by Steve McClellan  @mp_mcclellan, March 1, 2022

Milwaukee-based independent agency Hanson Dodge has been named agency of record for Now, the family-owned Bloomingdale, IL-based manufacturer of natural products, vitamins and supplements.  

With the appointment, which followed a competitive review, HD becomes the first-ever national agency of record for the client.   

In this role, HD will be responsible for all creative and digital development in addition to media buying and planning.   

First work from HD is expected to debut in May. 

The selection continues a win streak for the agency which has won more than a dozen new clients in the past 12 months. It also expands the agency’s digital and healthcare client roster, which includes HealthyMKE, Children’s Wisconsin, Visit Milwaukee, Creminelli Fine Meats, Keen Utility and more.