• by Fern Siegel , March 9, 2022

Gavin Kennedy, E-Cloth’s new Chief Marketing Officer, has selected Rinck Advertising as the brand’s first agency of record following a competitive review.

"We want to empower consumers to develop cleaning routines that are easy, economical, ecological and empowering for all of us. By revolutionizing household cleaning, we are really talking about cleaning as a movement,” said Ken Mastrianni, E-Cloth president-CEO.

Rinck will be responsible for consumer insights, brand strategy, creative, content, and digital, in addition to media buying and planning. Its first work is expected in late March.