Minneapolis-based StoneArch has been named agency of record for Park Dental, Minnesota’s largest dental group, serving more than 275,000 people in the Twin Cities, greater Minnesota and western Wisconsin area. The agency was selected after a formal review.     The agency is tasked with helping to shape the organization’s brand strategy, including positioning, content development, creative and media planning for consumer campaigns across multiple channels.  A new, fully integrated campaign is scheduled to launch early this fall.  

Belk is appointing mcgarrybowen New York as the retailer's creative agency of record following a formal review. Belk has not worked with an external agency for more than a decade, with all recent work handled by an internal agency.  Now, the retailer is seeking a complete brand transformation, including new brand strategy, visual brand identity and architecture, as well as creative development and execution across all of the retailer’s touchpoints.  

The Maryland Lottery and Gaming Control Agency has selected MARC USA’s Cogniscient Media to handle all media planning and buying duties. It's the agency's second lottery account. It has handled the Pennsylvania Lottery as AOR since 2002.  The Maryland Lottery contract, for three years with a two-year renewal option, gives MARC USA responsibility for developing media strategy to drive sales and profit. Leo Mamorsky, Managing Director/Chief Marketing Officer for the Maryland Lottery, stated, “We were very impressed with MARC USA’s media expertise and advanced data analytics capabilities in addition to its 16 years of helping the Pennsylvania Lottery grow.” MARC …

Home Grown Industries of Georgia is appointing Levelwing as agency of record for Mellow Mushroom Pizza Bakers after a formal review. The digital marketing agency will lead digital strategy, including media buying, social media, SEO, email, CRM integration, creative and analytics for the pizza chain and its nearly 200 locations. First up, the “Mellow In, Mellow Out" campaign is designed to increase online ordering followed by another campaign designed to drive incremental gift card and catering sales this summer, centered around Graduation, Mother’s Day and Father’s Day.  

Cannabistry is appointing Laced Agency as the legalized marijuana company's first agency of record. The digital agency's remit includes strategy and ideation, creative and design, marketing, lead generation, video production, technical implementations, “budtender” educational materials, social media, advertising for parent company Cannabistry and its roster of brands, such as The Root of It All and Mistifi.

Premier Health is appointing Doner as the healthcare provider's strategic and creative agency of record following a competitive review. The incumbent agency was DeVito/Verdi. Doner, based in Detroit, will lead integrated brand and internal marketing campaigns, in addition to helping promote core offerings.