Belk Awards Creative Duties To mcgarrybowen New York

Belk is appointing mcgarrybowen New York as the retailer's creative agency of record following a formal review. Belk has not worked with an external agency for more than a decade, with all recent work handled by an internal agency. 

Now, the retailer is seeking a complete brand transformation, including new brand strategy, visual brand identity and architecture, as well as creative development and execution across all of the retailer’s touchpoints.


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