Duchateau Taps 50,000feet For AOR Duties

Duchateau, the San Diego-based maker of luxury architectural elements (custom flooring, wall coverings etc.) has appointed Chicago-based 50,000feet as its agency of record.

The agency will oversee all brand strategy, creative development and digital marketing initiatives for the client.

Projects include developing a revised corporate brand identity system. The first phase of that launch coincides with the debut of a newly designed line of products focused on Millennials—via a new sub-brand called The Guild-- as well as a renewed focus on collaboration with influencers across interiors, fashion and the fine arts.

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