Publicis Groupe has been named to handle above the line communications for Hewlett-Packard's personal systems group across Europe, Middle East & Africa. Digital duties went to Publicis Modem and its advertising communications went to Saatchi & Saatchi Geneva.

Ikea placed its $300 million global media account in review. Mediaedge:cia and MediaCom presently handle the work.

Euro RSCG Sydney was awarded global creative chores on Jacob's Creek wine.

Cliff Freeman & Partners has been tapped by Michelin North America as the marketing agency for the 2010 Michelin Restaurant Guide in the United States. The campaign will consist of print, social media, in-store point-of-purchase, sales kits, direct and online advertising.

Deschutes Brewery selected NORTH as its creative agency of record, following a review. The agency will be responsible for brand strategy, creative development and connections planning.

The Las Vegas Convention & Visitors Authority renewed its relationship with R&R Partners for an additional three years, with a three-year extension option. The account is valued at $92 million annually.

JWT Cairo was awarded global creative and media chores on the $50 million Egyptian Tourism Authority account. The agency partnered with Mindshare and RMG for the win.

Zicam placed the creative portion of its $25 million advertising account in review. McCann Erickson previously handled the work.

Wunderman was awarded Microsoft's consolidated global direct marketing work. The agency previously shared the work with MRM.

Carnival's Princess Cruises named Ignited as its lead creative and media agency. Dailey & Associates previously handled the work.