Cliff Freeman & Partners has been tapped by Michelin North America as the marketing agency for the 2010 Michelin Restaurant Guide in the United States. The campaign will consist of print, social media, in-store point-of-purchase, sales kits, direct and online advertising.
Euro RSCG Sydney was awarded global creative chores on Jacob's Creek wine.
Ikea placed its $300 million global media account in review. Mediaedge:cia and MediaCom presently handle the work.
Publicis Groupe has been named to handle above the line communications for Hewlett-Packard's personal systems group across Europe, Middle East & Africa. Digital duties went to Publicis Modem and its advertising communications went to Saatchi & Saatchi Geneva.
RadioShack selected Butler, Shine, Stern and Partners as its creative advertising agency of record. The agency will handle strategic and account planning and creative development across all channels, including digital and new media. RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended December 31, 2008.
Re/Max placed its $50 million media account in review. Incumbent Carat will defend.
Method has named Euro RSCG San Francisco as its digital marketing agency of record. The agency will begin working on the design and relaunch of Method's Web site.
The Ohio Lottery Commission awarded creative chores on its $7 million advertising account to Northlich.
DraftFCB was named agency of record for MillerCoors' Miller Lite brand. Bartle Bogle Hegarty previously handled the work.
Zig marketing has been named the digital agency of record for three Sherwin-Williams brands: Dutch Boy, Krylon and Pratt & Lambert.