Catalyst:SF has been tapped to manage the digital strategy and digital media planning and buying for all Del Monte Foods brands, including Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives, Milk-Bone, Pup-Peroni, Snausages and Pounce.

Vonage named TBWA/Chiat/Day New York as its advertising agency and PHD as its media agency. TBWA/Chiat/Day bested Saatchi & Saatchi and Enfatico for the win.

Duane Reade named DeVito/Verdi as its first new advertising agency in more than four years. The agency will handle creative, public relations, media planning and buying, guerrilla and event marketing and in-store/collateral work. Spending was not released.

BBDO Toronto was awarded creative duties on Mercedes-Benz Canada's smart brand. The assignment includes mass, direct, event marketing and digital work for the smart fortwo and smart BRABUS edition models. Since 2008, BBDO Toronto has created campaigns for a various Mercedes-Benz models including the GLK-Class, E-Class, M-Class, B and C-Class.

Razorfish was named as a digital partner to work with Mattel on a project basis.

Mars placed its domestic media work in review. MediaVest handles the U.S. media account.

IPC Systems tapped Stein Rogan + Partners as its agency of record. The initial ad campaign will concentrate on key financial markets in North America, Asia Pacific, EMEA and in South, Central and Latin America.

Carnival's Princess Cruises named Ignited as its lead creative and media agency. Dailey & Associates previously handled the work.

Wunderman was awarded Microsoft's consolidated global direct marketing work. The agency previously shared the work with MRM.

Krups named MARC USA as its agency of record. The agency's marketing efforts for Krups will focus on brand positioning, media relations, tradeshows and events, along with interactive applications to engage consumers.