• Horizon Media - Sands Casino Resort
    Horizon Media was tapped to handle media planning, buying and marketing counsel for Sands Casino Resort in Bethlehem, Pennsylvania.
  • UPS
    UPS placed its global advertising account, estimated at $150 million, in review. The Martin Agency currently handles the domestic portion of the account and will participate in the review.
  • Initiative - Home Depot
    Incumbent Initiative was awarded Home Depot's media account and also picked up digital chores, previously handled by Digitas. The agency bested Mindshare, Carat and Zenith Optimedia for the win. The account is valued at $600 million.
  • Zimmerman - Ashley Furniture HomeStores
    Ashley Furniture HomeStores awarded creative and media duties on its $50 million advertising account to Zimmerman.
  • Ace Hardware
    Ace Hardware placed creative chores on its $50 million account in review. Mars Advertising currently handles the work.
  • Empower MediaMarketing - T. Marzetti Company
    Empower MediaMarketing has been assigned media planning, buying, digital strategy, creative and Web site development chores for T. Marzetti Company, the specialty food division of Lancaster Colony Corporation. Media was previously handled in-house.
  • Northlich - Ohio Lottery Commission
    The Ohio Lottery Commission awarded creative chores on its $7 million advertising account to Northlich.
  • Method - Euro RSCG San Francisco
    Method has named Euro RSCG San Francisco as its digital marketing agency of record. The agency will begin working on the design and relaunch of Method's Web site.
  • Re/Max
    Re/Max placed its $50 million media account in review. Incumbent Carat will defend.
  • RadioShack - Butler, Shine, Stern and Partners
    RadioShack selected Butler, Shine, Stern and Partners as its creative advertising agency of record. The agency will handle strategic and account planning and creative development across all channels, including digital and new media. RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended December 31, 2008.
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