Bayer awarded its U.S. media account, estimated at $300 million, to Mediacom, following a review. Initiative previously handled the account.

Sprint has parted ways with its creative agency, Goodby Silverstein & Partners. Digitas will now serve as lead agency.

Cole & Weber United was named agency of record for Ste. Michelle Wine Estates. The assignment entails both creative and media duties. DDB previously handled the account, estimated between $5 and $10 million. The agency bested fellow Seattle-based agencies, Zaaz and Capocino Fukijkado, for the win.

MediaCom Worldwide was awarded global media planning and buying duties for all Revlon brands. MediaCom, which has been Revlon’s media agency of record since 2009 in the U.S. and Canada, will assume responsibility for all Revlon markets beginning in January. There was no account review leading to the consolidation.

72andSunny was awarded creative chores for Carl’s Jr. and Hardee’s without a review. David&Goliath previously handled the work.

Glow Interactive was named agency of record to drive online marketing, public relations and digital content strategy for the fourth season of public television’s hit show, “Live from the Artists Den.”

Oasis Consumer Healthcare has selected Doner as agency of record following a review. The agency will be responsible for creative duties, media planning and buying, brand positioning as well as developing integrated marketing strategies. The account will be serviced out of the agency’s Cleveland office and supported by its Detroit headquarters. The initial campaign is expected to launch at the beginning of 2012.

HCB Health was selected by Edgemont Pharmaceuticals for the national launch of Fluoxetine Tablets 60 mg, the first 60 mg generic version of Prozac marketed in the U.S. The assignment will include advertising, sales collateral, a website, media planning and digital strategy.

The VIA Agency was named agency of record for Perdue Farms, following a competitive review led by Select Resources Inc. VIA will serve as lead agency, responsible for strategic communications planning, creative development and social media chores. Perdue’s current annual media spend is estimated at more than $10 million. Deutsch previously handled the account.

Susquehanna Health, an integrated healthcare system that provides cost-effective medical services to residents in central Pennsylvania, tapped The Phelps Group as its agency of record. The agency will handle brand and digital strategy, brand development, production, and media planning and buying.