Volvo Cars - Arnold

Volvo Cars awarded its marketing business in China and the UK to Arnold Worldwide, expanding its relationship with holding company Havas. Arnold already handles Volvo Cars’ global integrated account and the business in North America. Volvo Cars’ China and UK markets were previously handled by SapientNitro, which retains the business in Australia. Additionally, Euro RSCG 4D, Arnold’s sister agency, remains lead digital agency and will share a portion of global coordination duties with Arnold. Starting in 2012, Arnold Worldwide will lead the account across all agencies from Arnold Amsterdam, supported by Arnold Boston and Arnold Shanghai.

Next story loading loading..