Digitas Wins Playtex, Stayfree Biz

Edgewell is appointing Digitas as Creative and Media AOR for its feminine care product line, Playtex, Stayfree, Carefree, and o.b. The scope includes social, video, influencer marketing, and e-commerce.

The work will be led out of Digitas’ New York office by Caroline Winterton, managing director, New York Region, Nathalie Huni, EVP/Head of Experience, NA, and Megan McCurry, EVP Media.
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