• by Fern Siegel , February 28, 2024

Itsu, a rapidly growing U.K. food brand, has tapped Above+Beyond as its creative agency.

It also appointed Yonder Media to handle media duties.

Itsu is a British chain of East Asian-inspired fast-food shops and restaurants and a grocery company. The grocery products include frozen gyoza, frozen bao, noodle cups, ramen broths, miso and more.

Both agencies belong to the independent agency group The Beyond Collective. The integrated team has been appointed to help augment the brand's expansion.

The agency will shape a new brand platform for the business, aimed at a broader audience. Campaigns will begin in the first quarter.

Zaid Al-Zaidy, CEO at The Beyond Collective, said: “In bringing high quality, convenient food to our homes, itsu is building on the taste and quality credentials of its well-known restaurant chain .. to supercharge its next phase of growth.”

Above+Beyond's client work also includes Subway, Depop, Echo Falls Winery and Amazon.