MediaCom Wins $300 Million Adidas Media Account

MediaCom, part of WPP’s GroupM, has won the global media business for athletic shoe maker Adidas after a formal review.

The firm spends an estimated annual $300 million on measured media globally.

According to Campaign, which had the news first, Carat was the primary incumbent, handling the account in many big markets including the U.S. Publicis Groupe’s Starcom also had a piece of the business.

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