72andSunny Retains Activision Account

Gaming giant Activision has retained 72andSunny, part of MDC Partners, after a review, the company has confirmed. Wieden+Kennedy was a finalist in the review. 

The agency has served as Activision’s creative AOR since 2012. 

“We are excited to continue our positive and productive relationship with Activision. We know we can do great things together and look forward to taking this franchise to new heights,” stated 72andSunny founder and creative co-chair Glenn Cole.

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