One year after merging, the B2B companies Efficient Collaborative Retail Marketing (ECRM), a provider of product sourcing and category planning solutions, and RangeMe, an online platform that connects product suppliers with retailers are appointing The BAM Connection as AOR. The two companies serve as an end-to-end category sourcing platform.
The Brooklyn-based agency will handle creative, strategy and social media work for the two companies that operate under one umbrella message. There was no incumbent and there was no formal review.
The agency’s first work will debut in September.