• by Amy Corr , April 8, 2016

SwellShark was named media agency of record for Pete & Gerry's Organics,a producer of organic, free range and certified humane eggs from small farms throughout the Northeast. WMI (Women's Marketing) previously handled the account. SwellShark will be responsible for integrated strategy, planning and buying for Pete & Gerry's brand Organic Eggs, and Nellie's brand Free Range Eggs, and Carol's brand Pasture Raised Organic and Heirloom Eggs. The agency will handle TV, programmatic, audio and digital video buys, to name a few. "We were initially drawn to SwellShark because of their successful work with Applegate," said Paul Turbeville, vice president, marketing for Pete & Gerry's Organics LLC. "Throughout the pitch process SwellShark demonstrated a keen understanding of how to reach and influence our consumer. We also recognized them as a team who shares our values." Added Mary Perhach, president, SwellShark: "We are extremely proud to have been chosen by Pete & Gerry's Organics, a company focused on doing well by doing good. Our team is excited to find ways to ensure the impact exceeds the investment as we work with our client to challenge the conventional egg category." Pete & Gerry's Organics spent $1.8 million on measured media the first nine months of 2015, according to Kantar Media.