• by Amy Corr  @MediaPostOTL, April 6, 2016

Without a review, Hotwire was named PR, creative and content agency for Travelex, a specialist in foreign exchange. The agency will drive consumer engagement for the brand as it celebrate its 40th anniversary. Travelex enlisted Hotwire across the UK, Germany, The Netherlands and the US, with the UK office acting as the central hub for the development and execution of content. Hotwire will spearhead integrated, content-led campaigns using digital, design & build, paid and SEO elements. "We'll be working closely with the Travelex team to deliver highly targeted integrated campaigns that generate real consumer engagement with the Travelex brand to foster long-term buy-in and loyalty," said Emma Hazan, UK deputy managing director at Hotwire.