The Sawtooth Group won three new accounts. For restaurant chain Potatopia, Sawtooth will build the brand via creative work and media buys as the NJ franchise chain expands to 50 restaurants this year.
Sawtooth will help raise the visibility of Sands Casino Resort Bethlehem in surrounding markets through new creative and content. For Lunch Break, an organization that helps the homeless rebuild their
lives, it will help educate the general public about its mission and successes through social media, video, donor materials, and digital support. "We are thrilled with these new AOR relationships,"
said Kristi Bridges, president of Sawtooth. "All three of our new clients recognize they need to create an ongoing, compelling conversation with their consumers. Our commitment to finding the right
insights by digging deep with consumers and making sure those insights get to the right consumers, at the right time, in the right places will help these brands tell their stories in a way that has
the maximum impact on their business."