Trisect was named agency of record for the Chicago Bears, following a review that included more than 10 Chicago-based agencies. The incumbent was Two by Four. The agency will handle strategy,
creative, digital and social media and event marketing to support the team's top goal to build greater connections with casual fans. "We want a partner that can help us deepen fan engagement," said
Scott Hagel, vice president of communications for the Chicago Bears. "Trisect brings a progressive approach that focuses on using technology to elevate the Bears experience in ways that appeal to our
increasingly diverse fan base." The Chicago Bears spent $1.7 million on measured media in 2015, according to Kantar Media.