KFC has awarded its $225 million advertising account to Foote Cone & Belding, Chicago. The agency beat out BBDO for the win. The new campaign will make its debut in 4th quarter 2003.
T.G.I. Friday's has switched its account from McCann-Erickson Worldwide, New York, to Deutsch, Los Angeles. Deutsch will handle the media planning and buying, among other duties.
Veritas Software has awarded its $15 million media-buying account to MediaCom, New York. The agency beat out Universal McCann, New York, and Carat, Los Angeles, for the account.
Bouchez Kent + Co. has won the creative account for HotJobs.
Deep Focus, an entertainment marketing and promotions company, was named Interactive Agency of Record by Miramax Films to market the Quentin Tarantino film KILL BILL, which will be released as two separate films. The company will be responsible for marketing, promotions and media outreach for both films.
Shell Oil's Shell Lubricants division has awarded advertising duties for five car maintenance brands to TBWA/Chiat/Day. The $15 million account includes The Outlaw, Black Magic, Rainx, FixAFlat and Gumout brands.
TengoInternet, a Texas-based provider of custom high-speed wireless Internet access networks, has named NourzAds of Austin, TX as its agency of record. NourzAds' responsibilities include account management, interactive and traditional media buying, trade show activities and creative development of print and direct mail campaigns.
NYCA, based in San Diego, CA, has been selected by Kyocera Wireless to create national and international point-of-purchase campaigns for its new line of phones.
Slingshot has won the interactive marketing account of Greyhound Lines, beating out 8 undisclosed agencies. The account is estimated at $2 million.
GSD&M will develop creative work for the 2004 Summer Olympic Games. The campaign, promoting the U.S. Olympic Team, will include print and TV ads.