by on Sep 15, 12:00 AM
According to Adweek, Coca-Cola has launched a review to consolidate its $250-300 million U.S. media planning and buying business. Buying incumbent Universal McCann and planning incumbent MediaVest will participate in the review. Presentations will be held in late October or early November, with a decision expected by the end of the year.
by on Sep 8, 12:00 AM
AT&T Wireless has awarded their interactive account to Digitas.
by on Sep 8, 12:00 AM
Paul Schultz Advertising, of Louisville, Ky., has been named agency of record for the Dairy Queens in the Louisville and Lexington designated marketing areas (DMA). Paul Schultz Advertising will be responsible for all of the media planning and buying in the region, as well as local promotional planning and execution.
by on Sep 8, 12:00 AM
Dell and United Airlines have awarded online media buying and planning duties to OMD Digital, Chicago.
by on Sep 8, 12:00 AM
Thomasville Furniture has named the Martin Agency as their agency of record. The agency will handle creative, media planning and buying, and public relations.
by on Sep 8, 12:00 AM
T. Rowe Price has moved its $35 million account to J. Walter Thompson.
by on Sep 8, 12:00 AM
Universal McCann San Francisco has won the Hotwire.com media buying and planning account. The account was won in a review that began in mid-June.
by on Sep 8, 12:00 AM
Viseon, a global developer and provider of broadband personal video communications solutions, has retained TVA Productions to develop and launch an extensive multi-media campaign for the new VisiFone. The campaign will consist of TV, radio, print media, and airline in-flight programs.
by on Sep 8, 12:00 AM
Cotton Inc. has put its $20 million advertising account into review.
by on Sep 3, 12:00 AM
DKB and Partners, Inc. was given all media, advertising, and marketing event communications duties for News 12 New Jersey's Project New Jersey. Capitalized billings were estimated at $2 million dollars. Project New Jersey is designed to increase local awareness of the exclusive 24-hour local news channel, which currently reaches more than 1.9 million homes and serves 14 counties in New Jersey.