IPG’s McCann is out with its first campaign for U.S. Bank after recently winning creative AOR duties on the account, which will be serviced by the agency’s offices in New York and Detroit. Carmichael Lynch, also part of IPG, previously handled the account.
The campaign offers a heartfelt thank you to all of the hard working people—from medical professionals to first responders to grocery store employees among others--that are keeping others safe during the pandemic.
McCann will handle the company’s advertising account, including digital and social media marketing. A key focus for the company is enhancing digital experiences and showcasing new capabilities that make it easier and better to bank with U.S. Bank.